http://mobi.popularcontent.com Creative + Strategy for Commerce + Culture Wed, 10 Jul 2024 14:00:43 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 http://mobi.popularcontent.com/2016/04/19/cowboys-italy-tuscany-store-branding/ http://mobi.popularcontent.com/2016/04/19/cowboys-italy-tuscany-store-branding/#comments Tue, 19 Apr 2016 14:45:38 +0000 http://mobi.popularcontent.com/?p=482 Austin Texas based, Tuscany Market & Vineyard combined an upscale market, gourmet Italian eatery, and wine bar into a single store concept. My team and I were recruited to help build the concept’s identity and branding strategy –from the ground up. A creative and comprehensive identity and branding system helped keep the plethora of marketing touch points unified throughout store launch, and laid the foundation for a strong brand position in the Austin retail food market.

 

 

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