Austin Texas based, Tuscany Market & Vineyard combined an upscale market, gourmet Italian eatery, and wine bar into a single store concept. My team and I were recruited to help build the concept’s identity and branding strategy –from the ground up. A creative and comprehensive identity and branding system helped keep the plethora of marketing touch points unified throughout store launch, and laid the foundation for a strong brand position in the Austin retail food market.
