Strategy

Cowboys & Italy: Tuscany Store Branding

Austin Texas based, Tuscany Market & Vineyard combined an upscale market, gourmet Italian eatery, and wine bar into a single store concept. My team and I were recruited to help build the concept’s identity and branding strategy –from the ground up. A creative and comprehensive identity and branding system helped keep the plethora of marketing touch points unified throughout store launch, and laid the foundation for a strong brand position in the Austin retail food market.

 

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April 19th, 2016|