Popular Content - Branding

Cowboys & Italy: Tuscany Store Branding

Austin Texas based, Tuscany Market & Vineyard combined an upscale market, gourmet Italian eatery, and wine bar into a single store concept. My team and I were recruited to help build the concept’s identity and branding strategy –from the ground up. A creative and comprehensive identity and branding system helped keep the plethora of marketing touch points unified throughout store launch, and laid the foundation for a strong brand position in the Austin retail food market.

April 19th, 2016|

Minneapolis Law Firm Takes Nontraditional Approach to Branding

SPS Immigration PLLC launched at the start of 2015, determined to set itself apart from the mundane look of its peers and competitors alike. The result was a non-traditional look for a Twin Cities law firm. In a practice area that can be complicated and stressful for it’s clientele, Popular Content was able to convey a sense of openness and modernity with the SPS brand.

Services provided to SPS by Popular Content include: Logo and Stationary System Design, Executive Portraiture, and Responsive and Mobile-friendly Web Site Development.

May 6th, 2015|Tags: Executive Portraiture, logo design, Stationary Design, Web Development|

Olympic Granola Web Store

Popular Content established Olympic Granola as a relevant player in the natural foods and energy bar market by starting from the ground up. From branding and identity work, to PR and media kits, to packaging design and POP devices, to a search engine optimized Web site and E-commerce store (the list could go on), Popular Content had a hand in nearly every advertising, marketing and PR function of this once unheard of granola bar maker.

Popular Content developed site has since been retired. Corporate name has since changed to ‘Olmypia’ due to naming conflicts with the US Olympic Committee.

June 24th, 2011|Tags: Energy Bar Marketing, Food Packaging Design, Olympia Granola, Olympic Granola|

Identity: Logo Design

15+ years of identity design and brand building (some dating from before Popular Content’s inception – the early days you might say). These are just a few of our favorites.